“If you want a successful business enterprise, you’ve got to be visible on Google”, says Nishant Mehta, our SEO Head-Strategy. Here’s an inside perspective on this fascinating digital field and 5 reasons it is by far the most valuable tool in your digital arsenal.
- Local over global
Prathamesh Patki, our Sr. SEO Executive states the obvious, “Most people search for everything, now using their mobile phones which provides the exact location of the person. Smaller brands that did not stand a chance are now making their presence felt because of local search engine optimization.”
- Bonjour customers
Omkar Bhogale, Sr. SEO Executive establishes, “With SEO you can observe and analyse customer behaviour. Google has made it possible to connect companies with their end buyers simply by implementing the correct SEO practices.” He adds, “It is not a mathematical formula and that is why it is all the more important to identify what works for a brand and what doesn’t, which is exactly what we are doing with a host of brands.”
- The complete package
Yashwant Naik, the SEO Team Lead emphasizes, “In a PPC, a conversion is only likely if the advert is clicked on, whereas because of SEO even related keyword searches result in people landing on your page increasing the chance of an actual conversion.” He adds with a gleam, “What’s more is that even if you discontinue SEO services after a period of time, you might lose on your page ranking but the strong link-building still stays.”
- Be present everywhere
Dixi Chari, our chirpy SEO Executive highlights, “People in India are warming up to online shopping. However, there is still a pronounced demographic that makes their purchases offline. SEO helps you drive both online and offline sales. It is transactional, informational and navigational.” She simplifies it by saying, “We recommend that you hire a team that specializes in doing all this so you can oversee actual business operations.”
- Fuels growth and expansion
Nishant Mehta says, “Big brands become bigger with the help of SEO. They rank on the first page of Google because they have customers but also because of their SEO practices.” Remember that your business is as good as your latest Google ranking. With a straight face he recites the golden mantra of smart businesses, “‘the best place to hide a dead body is page 2 on Google’”.