A corporate blog serves as a community hub for your Company. It provides a connection point between your company and your customers which engenders a sense of community. The present day scenario is such that small businesses with corporate blogs receive almost 55% more traffic than small businesses that don’t blog.
So the big question still remains, Have Corporate Blogs Really Caught On Yet?
A lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren’t thinking outside the box. Some of them are afraid to take on colorful personalities or even step a bit outside of their company’s happenings. Many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world.
Forget those press releases of your company, it’s now necessary to keep your customers updated about your current happenings and blogging in your business is vital to creating a public personae and making your company more accessible.
The following survey shows the state of Corporate Blogs:
As a result, companies should be taking note on how to improve their blogs, attract more readers and get more results.
Some helpful tips for Corporate Blogging:
- Establish a Content Theme and Editorial Guidelines: Your blog should provide pertinent information for consumers interested in your area of business.
- Humanize Your Company: Think of your blog as a conversation between people, not between a brand and one person.
- Avoid PR and Marketing: Stay away from trying to sell your readers. Take your mind off of marketing.
- Welcome Criticism: Afraid of the harm that criticisms cause? Make it a policy to welcome criticism, thinking of it as an opportunity for feedback and improvement.
- Get Social: Facebook, Twitter and Digg allow users content. Why not allow your readers to promote your work?
- Promote Your Blog: Share the URL on your website, social networks, business cards, e-mails, and advertisements.
- Track Everything: If your blog is a page on your website, make sure your current web analytics tools are set to track all the same data that it monitors on your website.
Last but not the least; your blog is your Company’s voice, so keep blogging.
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