November 12, 2012

Pinterest is Healthy for Your Brand. Here’s How!

There’s no doubt that social media has helped as a valuable tool for marketing and brands, but often, if the medium is not well used it can have unwanted results. Brands should break away from the obvious choices being Facebook, twitter or LinkedIn. There are other platforms too, which help the business develop with the same effect!

Pinterest is one such brilliant alternative. The site is new, hence lacks the popularity of a social giant like Facebook, but the highly visual appeal to Pinterest has caught on. Users can ‘pin’ their favourite image and promote whatever content they wish to. If a product is tailor made for a viral campaign, it can be hugely beneficial to use a site like Pinterest that allows people to share content with their friends. Ultimately, this sharing of ideas can lead to true, long-lasting connections between consumers and your business. Brands are able to humanize their content and make it user friendly.

If you’re wondering what Pinterest can do for your business, here are a few examples of the website’s main strengths in the realm of social media marketing.

Forging meaningful connections
Facebook is seen as the gold standard in social networking, but 1to1 recently published a series of revealing statistics showing that Pinterest might actually be better. For one thing, visitors to Pinterest tend to stay on the site for 60 percent longer than Facebook users, and for another, users view an average of 2.9 distinct pages during their Pinterest visits, compared to just 1.6 on Facebook. Main credit goes to Pinterest because the site is highly visual, and looking through pictures can be addictive.

Keeping the interest of the users intact
Pinterest is known for its highly addictive nature. Users spend at least 15 minutes per day “pinning”. Pinterest does a great job of making the internet into one massive interconnected portal for all networking demands. By posting comments and likes on people’s content, you can rope them in, and this helps strengthen your bonds with potential customers. The facebook connect helps the visibility.

Generating sales

Ultimately, your goal when using social media for marketing purposes is to record an increase in sales, and Pinterest will help you do just that. Pinterest leads to 22 percent more sales conversions than Facebook, and that’s the most important stat of all, says sources. Spamming will definitely not help in any way, but one can surely benefit from the gradual process of forging connections with users and generating sales online.

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