Do you know VABeachKevin? He’s a guy on Twitter who might answer your question if you’re confused about a product from Omniture. Funny thing is, he doesnt work for the company. Hes just a guy who likes the product and likes to share what he knows. Hes a brand evangelist and his word is worth more than ten tweets from a salesman on the company Twitter

Top 10 worst Online Reputation Cases of 2010.

Corporate blogging is getting popular and gaining more momentum as we speak. Brands, companies, each and every sector today are engaging themselves to blogs.

Be it an online travel agency, a law firm or a financial service company, everyones blogging.

In order to be successful in online reputation management, the key is to use various online content portals to spread the (positive) word out. While you cant eliminate the negative statements about your company, you can certainly mitigate the effects of negative reviews by posting the positive ones.