There are over 5 million women using Facebook in India, and for marketers this means one very important thing – if you have a brand, product or company that targets women, Facebook is the place to be.

Dan Zarella, author of the new Facebook Marketing Book, recently published an interesting chart of five statistics about Facebook marketing. This are the most commonly asked questions.

Facebook has dominated news headlines over the past year, It is in limelight since the time it has crossed 500 Million.As the site continues to expand its reach, so grows interest in the social networks new features and upgrades. Here are the highlights of 2010 as far as upgrading the site is considered.

The S.W.O.T analysis of Newspaper v/s Facebook

Google and Facebook are two dangerously implacable enemies. Two small sparks which started of for some purpose saw a potential and ended up being huge. What we get to witness is the epic battle to control the Internet, Google has dominated the Desktop-Internet users with its unbeatable algorithms based computer power developed by Google employing the worlds smartest software engineers. But Facebook intends to dominate by knowing what we are thinking, doing and intend to spend wherever we happen to be.

Theres just going to be one currency that people use, Facebook founder and chief executive Mark Zuckerberg recently said. What he means is that the companys virtual currency, Credits, will take the place of the lucrative ones that social application developers have already built.

From Facebook to Twitter to You Tube, theres no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.

LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd.

So a new term crawls in; SOCIAL MEDIA MEASUREMENT (SMM), something which refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user generated content. Also this determines the volume and sentiments around a brand or a topic in Social media.

Facebook has become the best platform for promoting business. You can get consumers for virtually any kind of product or service that you may wish to sell. Real estate, restaurants, yoga, vehicle sales and event promotion to even clothing – anything has the ability to be successful on Facebook, using a few basic tricks and strategies. Here are 10 tips that will help you promote your business on Facebook.

With the data collected from the page administrators, the launch of Facebook Places indicates that it has affected the importance of Page updates in news feeds. There is a noticeable change in the amount of impressions per post and the daily new likes. The reason seems to be reduction in the weight of Facebook Pages in the news feed. The Launch of Facebook Places has affected the Fan Pages.