January 29, 2016

The January Round Up

 New Year goals are hard to keep, aren’t they? Not for us! While everyone is struggling to keep up with theirs, we’ve ticked off many in the first month itself.

Don’t believe us? Read on to find out

Notable campaigns

The Dell Alienware #UnleashTheAlien contest, both received great response on social media.

  • Total Number of Tweets: 2,151
  • Timeline deliveries: 5,801,683
  • Total Reach: 643,716
  • Total Number of Retweets: 834
  • Total Number of Likes: 398

Gozoop for Alienware

#MumbaiMeriJaan was another successful campaign this month for the Times Group in association with Kanakia Zillion. The campaign was simple, people had to capture the spirit of the true MumbaiWALA and make them the heroes of the city. With over 4 thousands entries received, this surely was one great campaign to kick start 2016 with!

Gozoop Kanakia Campaign

Print Ad

On Cheese Lover’s Day we went beyond digital platforms and made a print ad for our client Go Cheese. Being a digital agency this was a new experience for us, but we took this challenge head on and the results were spread across the front pages of Bombay Times and Economic Times.

Gozoop for Go Cheese Ad

Content Marketing

Our first client for Content Marketing, Dell came on board in December 2015. This year we are focussing on getting more clients on board or as Clewyn Mascarenhas, Sr. Manager – Content Marketing says, “With the growing need to be relevant to audiences and provide valuable content to attract and retain them, we’re positive more brands will join the content marketing wagon soon.”

 

Policies of 2016

Apart from these achievements what made January at Gozoop more awesome were the policies of 2016. Among birthday comp-offs, special leave benefits and arranging for a transport back home for women employees who stay beyond 9.30, GZ Special Allowances are the highlight of the year. These allowances make each Gozooper’s special events extra special as Gozoop will bear part of the costs incurred towards a date or family dinner, grooming your pet, going to your favourite music concert, gifting yourself a gadget and your first ever permanent tattoo.

With so much happening in the first month of 2016, there is little doubt that this is going to be one roller coaster of a year for Gozoop. No matter the ups and downs ahead, our solid teams are all geared up and ready to win the year!

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