Dive With Tim Hortons


The Idea

An experiential marketing campaign to launch Tim Hortons’ new blend “Dark Roast Coffee” across GCC.
A series of “dark & mysterious” teaser posts on social media, culminating in a one of a kind launch event in the sky!
#DiveWithTimHortons - 5 nominated winners chosen to launch the blend through an action packed skydiving event.
Leverage influencers across social media to cover the event.


The effect

400+ entries on Facebook
250+ entries on Twitter
300+ entries on Instagram
19000+ people reached on Facebook
990+ new followers on Facebook
200+ new followers on Twitter
800+ new followers on Instagram