The Fan Experience


The Idea

A pre-release campaign for the movie Fan at Vox Cinemas.
Kindle the love for Shah Rukh Khan via a contest that asks users to showcase their love for the superstar.
The winner would receive a role in an upcoming YRF film and a memento signed by the King of Bollywood himself.
A custom microsite for all entries.
Promotional content across social media.


The effect

495 entries
5952 votes received
2984563 people reached across social media
3999030 Impressions
Coverage on all leading publications in Dubai