01

---

The Idea

A customised social loyalty program that rewards customers for their engagement with Dell on social media.
Drive social engagement and convert new Dell users into loyal customers using the platform.
Convert every like, share, tweet, and retweet into business potential.

02

---

The effect

Increased engagement on social media.
A gain of 33,200 potential customers.
Fans earned over 35652596 points to date. That’s business potential of over Rs. 35 crores.

03

---

Awards

• 2014 - Best Social Loyalty Program by Socialathon Awards
• 2015 - Best Loyalty Program by National Award for Marketing Excellence
• 2015 - Best Loyalty Program by CMO Asia - Global Marketing Excellence
• 2015 - Excellence in Innovation by ACEF Customer Engagement Award
• 2016 - Best Loyalty Program by Global Brand Excellence Awards 
• 2016 - Digital Marketing Innovative Loyalty Program by ACEF Customer Engagement Award
• 2016 - Best Loyalty Program by National Award for Marketing Excellence