World Asthma Month


The Idea

Raise awareness about Asthma amongst Indians of all ages and drive them towards health clinics run by Breathefree, a CSR initiative by Cipla.
Celebrate World Asthma Day on Social Media with posts designed to shake the status quo.
Drive awareness with #BreatheForACause, a balloon challenge designed to highlight the challenger’s own lung capacity.
Capture the momentum by engaging in valuable conversations on social media, all month long.
Our timeline — the weeks leading up to World Asthma Day (May 3 2016).


The effect

80 million impressions on Twitter
#Breathefree trends on Twitter
175+ entries via Vines and Videos
8600+ Conversations online
24,500 Likes & 712 Shares on Facebook