The campaign spotlights the requirement to opt for a cooking oil which facilitates fulfillment of specific health goals.

Gozoop’s endeavour with ‘Rakho Iraade Fresh’ campaign highlighted the importance of choosing a cooking oil that supports specific health goals while celebrating individuals who drive positive societal change. The TVC featured inspiring real-life stories of Neeraja Kudrimoti, an IT professional turned sustainable farmer, and Narayanan Krishnan, a fine-dining chef who dedicated his life to feeding the underprivileged. 

Their journeys symbolized the power of fresh ideas and purposeful actions, reinforcing Simply Fresh’s brand values. By aligning health-conscious choices with emotional storytelling, the campaign resonated with consumers, encouraging them to make mindful decisions in both their diets and their lives.