Ecovacs Robotics sought to establish its robotic vacuum cleaners in India, overcoming skepticism about technology and its suitability for Indian households.

Gozoop launched a trust-driven campaign featuring Bollywood actress Yami Gautam, showcasing her busy lifestyle while Ecovacs’ robots handled household cleaning effortlessly. Commercials highlighted user-friendly features like app-based control and depicted modern Indian homes, resonating with young professionals and tech-savvy families.

Yami’s approachable persona built credibility, demystified the technology, and boosted consumer confidence. The campaign drove significant sales, increased online engagement, and firmly positioned Ecovacs as a trusted leader in India’s smart home automation market.