Ecovacs Robotics sought to solidify its presence in India, where robotic vacuum cleaners were still a niche category. Consumers were skeptical about the technology’s reliability and its practicality for Indian households. The brand needed to build trust and showcase the convenience and innovation of its products.

Solution:

Gozoop developed a campaign centered on trust and innovation. Bollywood actress Yami Gautam, known for her relatable persona, was enlisted to lend credibility. Commercials showcased her navigating a busy lifestyle while Ecovacs robotic vacuum cleaners seamlessly handled cleaning, emphasizing ease of use and integration into everyday life. Modern Indian homes were depicted to resonate with the audience, and the product’s user-friendly features were highlighted through scenarios like app-based control.

Results:

The campaign significantly boosted sales, particularly among young professionals and tech-savvy families. Featuring Yami Gautam helped demystify the technology and build consumer confidence. Online engagement surged as users shared their experiences, and Ecovacs established itself as a leader in home automation, reshaping consumer perceptions and driving adoption of robotic vacuum cleaners in India.

Conclusion:

By combining trust, innovation, and relatable storytelling, Gozoop successfully positioned Ecovacs as a trusted and essential brand in the Indian smart home market.