Ecovacs Robotics aimed to establish a strong foothold in India, a market where robotic vacuum cleaners remain a niche category. The brand faced two key challenges: consumer skepticism around the technology's reliability and concerns about its suitability for Indian households. To overcome these barriers, Ecovacs needed to build trust, educate consumers about the product's practicality, and effectively showcase the convenience and innovative features of their robotic vacuum cleaners.

Gozoop crafted a campaign combining trust, innovation, and relatable storytelling to position Ecovacs as a leading brand in India’s smart home market. Bollywood actress Yami Gautam, known for her approachable persona, lent credibility, appearing in commercials that showcased her busy lifestyle while Ecovacs robotic vacuum cleaners seamlessly handled household cleaning.

By highlighting user-friendly features like app-based control and depicting modern Indian homes, the campaign resonated with young professionals and tech-savvy families. Yami’s involvement built trust, demystified the technology, and boosted consumer confidence. The campaign drove significant sales, online engagement, and established Ecovacs as a home automation leader in India.