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Godrej Properties – #HomesDelivered Campaign
How did we #BreakTheBox?
Godrej Properties needed to boost brand recall and lead generation for Godrej Woodscapes in Bengaluru's competitive real estate market. The #HomesDelivered campaign, in collaboration with Swiggy Instamart, delivered branded ‘Keys to the Greenverse’ alongside groceries to 10,000 households in targeted areas.
Amplified by local influencers like Kenny Sebastian and a CGI video, the campaign generated buzz and trended on X during a T20 World Cup match. With 19M impressions, increased site visits, and 50% of sales driven digitally, the campaign turned routine grocery deliveries into an innovative marketing moment, redefining real estate engagement.