In today’s world, convenience reigns supreme. With the #HomesDelivered campaign, Godrej Properties took this concept to an unprecedented level—by making dream homes as accessible as groceries.
Objective
The campaign aimed to boost brand recall, awareness, and lead generation for Godrej Woodscapes in Whitefield, Bengaluru.
Strategy & Execution
Godrej Properties partnered with Swiggy Instamart to deliver branded ‘Keys to the Greenverse’ alongside groceries to 10,000 households in targeted Bengaluru pin codes. This hyperlocal strategy generated curiosity and excitement.
Local influencers, including comedian Kenny Sebastian, amplified the campaign on social media, driving viral engagement. A CGI video further highlighted the campaign’s uniqueness, with #HomesDelivered trending on X during a T20 World Cup match.
Results
- 19M Impressions: Extensive reach across digital platforms.
- Increased Site Visits: Visitors cited the campaign as their reason for exploring Woodscapes.
- Sales Impact: Digital channels accounted for 50% of sales, showcasing the effectiveness of the campaign’s targeted approach.
Godrej Properties successfully turned a simple grocery delivery into a powerful brand moment, proving that even homes can be delivered with a touch of innovation.
