Godrej Properties faced the challenge of boosting brand recall, awareness, and lead generation for its Godrej Woodscapes development in Whitefield, Bengaluru, while standing out in a competitive real estate market. The brand needed a creative approach to reach potential homebuyers and differentiate itself from traditional property marketing strategies.

To address this, Godrej Properties launched the #HomesDelivered campaign in partnership with Swiggy Instamart, delivering branded ‘Keys to the Greenverse’ alongside groceries to 10,000 households in targeted Bengaluru pin codes. This hyperlocal approach generated excitement and curiosity, amplified by local influencers like comedian Kenny Sebastian. A CGI video further highlighted the campaign’s uniqueness, driving viral engagement. The campaign trended on X during a T20 World Cup match.

The results were impressive: 19M impressions, increased site visits, and 50% of sales driven through digital channels. Godrej Properties successfully turned a simple grocery delivery into a powerful brand moment, showcasing innovation in real estate marketing.