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CLIENTLiva
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INDUSTRYFashion
Case Study: Liva Film – "Feel It All" Campaign
About the Brand
Liva, a sustainable fashion brand by the Aditya Birla Group, offers eco-friendly fabrics crafted from natural wood pulp fibers. Known for their softness, breathability, and lightweight feel, Liva garments promise unparalleled comfort while appealing to eco-conscious consumers who value sustainability and style.
Challenge
Liva’s fabrics are best experienced through touch—a challenge in the digital space. The brand needed to shift the narrative from “how Liva feels” to “how Liva makes you feel,” creating a deeper emotional connection online.
Campaign Concept: "Feel It All"
The campaign highlighted the emotional resonance of Liva’s fabrics, showcasing how they evoke joy, confidence, and tenderness in everyday moments. Through an evocative film, the campaign celebrated themes of playful freedom, serene self-discovery, and urban confidence, positioning Liva as a source of emotional enrichment.
Launch & Amplification
The teaser film debuted on social media, followed by a full release across platforms like Instagram, YouTube, and Twitter. Key visuals amplified the message in major cities, driving awareness and engagement.
Results
- High Social Engagement: Increased interactions strengthened brand recall.
- Heightened Awareness: Strategic storytelling boosted recognition among target audiences.
- Positive Perception: Consumers associated Liva with comfort and emotional enrichment.
The campaign successfully bridged the digital-physical gap, reinforcing Liva as a leader in sustainable, emotionally resonant fashion.
