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CLIENTLiva
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INDUSTRYFashion
Liva Film – "Feel It All" Campaign
Problem Statement:
Liva, a sustainable fashion brand by the Aditya Birla Group, faced the challenge of communicating the tactile experience of their eco-friendly fabrics in the digital space. Since Liva’s fabrics are known for their softness, breathability, and comfort, the brand needed to shift the focus from simply explaining "how Liva feels" to "how Liva makes you feel," aiming to build a deeper emotional connection with consumers online.
How did we #BreakTheBox?
Liva launched the "Feel It All" campaign, which emphasized the emotional resonance of their fabrics. The campaign showcased how Liva garments evoke joy, confidence, and tenderness through everyday moments. An evocative film, complemented by key visuals, celebrated themes of freedom, self-discovery, and urban confidence. The teaser film was released across platforms like Instagram, YouTube, and Twitter, driving awareness and engagement in major cities.
The campaign led to high social engagement, increased brand awareness, and strengthened positive perceptions of Liva as a brand that offers emotional enrichment alongside sustainable fashion.