-
CLIENTLiva
-
INDUSTRYFashion
Liva – "Feel It All" Campaign
How did we #BreakTheBox?
Liva, a sustainable fashion brand by the Aditya Birla Group, aimed to convey the tactile experience of their eco-friendly fabrics digitally. To shift from explaining "how Liva feels" to "how Liva makes you feel," the brand launched the "Feel It All" campaign.
An evocative film highlighted themes of joy, confidence, and self-discovery, showcasing how Liva garments enhance everyday moments. Released across Instagram, YouTube, and Twitter, the campaign resonated with urban audiences in major cities.