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Love Depot – Pressure Pleasure Cooker Campaign
How did we #BreakTheBox?
Love Depot, India's largest pleasure store, aimed to normalize conversations around sexual pleasure in a stigma-driven society. To break taboos, the "Pressure Pleasure Cooker" campaign used a pressure cooker as a metaphor for the journey to orgasm, showcased through a bold, stylized video with captivating visuals and music.
We amplified the campaign by influencers like Adarsh, Aryan, Shashwatt, and Sanya Mrig, the campaign sparked meaningful online conversations. The relatable metaphor resonated with Indian households, driving significant engagement, boosting brand awareness, and increasing sales. The campaign firmly positioned Love Depot as a leader in promoting intimate wellness and challenging societal norms.