Love Depot meets Pressure Pleasure Cooker

LOVE DEPOT

THE PLEASURE IS ALL YOURS! 

India's largest pleasure store celebrates 2 years.  

We kicked off the campaign with a bang by releasing a 30-45 second video featuring the metaphor aka the pressure cooker, from the lighting of the stove to the release of steam from the cooker, symbolizing the journey to orgasm. 

Created as a hyper-stylised video, the video takes the user through a journey of steamy satisfaction, drawing parallels with cooking a pleasuresome meal - the foreplay, turning on the heat, and the actual release of pressure, and pleasure, culminating into one fact - pleasure is as normal as cooking a meal. The use of evocative music and lyrics also further this narrative, helping bring pleasure to the forefront.

And Love Depot has been the proud enablers of Steamy Satisfaction in Indian homes for the last 2 years. Because Love Depot knows that the pleasure is all yours. It always has been.

We amplify this, using the influence of key opinion leaders, divided across categories but united by the common belief in the importance of bringing pleasure home. 

At the forefront of this, our key influencers in their unique and entertaining way, talk  about changing society’s perception towards pleasure and the role of Love Depot in it. Other influencers further amplify this message, and also enable the users to start their pleasure journey with playthings available at a limited time Buy One Get One Offer.
List of Influencers: 

Macro Influencers: Adarsh: https://www.instagram.com/adarsh_suyal?igsh=ZnRwbnBnZDdyZDdt , Aryan: https://www.instagram.com/aryankatoch17/ 

Micro Influencers:
Shashwatt https://www.instagram.com/shashwattt?igsh=bDVnbW5vaXB2d2M0
Sanya Mrig  https://www.instagram.com/sanyamrig?igsh=MWU1N2hhcGliMXhpcw== 

As a brand that is trying to normalize pleasure, we took a unique approach of leveraging everyday household items to create a powerful and relatable metaphor. This approach helps to break down barriers and foster open conversations about sexual health and pleasure in a conservative market. However, the landscape is gradually shifting as awareness grows and attitudes begin to change.

Cultural Resonance: Utilizing the pressure cooker, a staple in Indian kitchens, to create a relatable and culturally significant metaphor for pleasure.

Bold Messaging: Addressing the often-taboo topic of sexual pleasure in a mainstream, accessible manner.

Multi-Channel Approach: Combining video, influencer content, PR, and social media to create a comprehensive campaign.