Nutrica, a retail brand by BN Group, faced the challenge of educating Indian households about the importance of choosing the right cooking oil based on their unique needs. With a competitive market for edible oils, the brand needed to differentiate itself and establish a strong emotional connection with consumers.

Gozoop Group developed the #JaisaGharWaisaCookingOil campaign, emphasizing the importance of personalized cooking oil choices. Six engaging TVCs showcased diverse family scenarios to demonstrate how Nutrica caters to different household needs. The campaign was amplified across multiple channels, including OOH, print, in-shop displays, and digital platforms, making it relatable and impactful for various demographics. The campaign successfully increased brand awareness and positioned Nutrica as a thoughtful, essential brand for every household.