Case Study: Nutrica – #JaisaGharWaisaCookingOil
About the Brand
Nutrica, a retail brand by BN Group, one of India’s leading edible oil manufacturers, redefines cooking oil choices for Indian households with its innovative approach to personalization.
Campaign Overview
Nutrica’s #JaisaGharWaisaCookingOil campaign, conceptualized by Gozoop Group, highlighted the importance of choosing the right cooking oil based on individual household needs. The campaign leveraged relatable storytelling and targeted communication to establish Nutrica as a thoughtful and relevant brand in the edible oil market.
Objective
- Educate consumers about the importance of tailored cooking oil choices.
- Drive brand awareness and position Nutrica as a household essential.
Execution
- TVCs: Six engaging commercials showcased diverse family scenarios, highlighting how Nutrica offers a perfect fit for every household.
- Multi-Channel Strategy: The campaign was amplified across OOH, print, in-shop displays, and digital platforms, ensuring widespread visibility.
- Relatable Messaging: By addressing varied dietary needs, the campaign resonated with audiences across different demographics.
Results
- Increased Awareness: The campaign successfully introduced Nutrica as a personalized cooking oil brand.
