Nutrica, a retail brand by BN Group, sought to educate Indian households on choosing cooking oil tailored to their unique needs. Facing stiff competition, Nutrica needed to stand out and connect emotionally with consumers.

We launched the #JaisaGharWaisaCookingOil campaign, featuring six relatable TVCs highlighting diverse family scenarios. The messaging emphasized personalized oil choices and was amplified across OOH, print, in-shop displays, and digital platforms. The campaign resonated deeply, driving brand awareness and positioning Nutrica as a trusted and thoughtful choice for every Indian household.