Oman Cricket | #HayyaCricket – Celebrating the Spirit of Cricket
Problem Statement:
The Oman Cricket Board faced the challenge of leveraging its co-hosting of the ICC Men’s T20 World Cup 2021 to establish a global connection with cricket fans. They needed to create an anthem that not only showcased Oman’s passion for the sport but also transcended cultural boundaries to unite and inspire audiences worldwide, emphasizing the excitement and universal appeal of cricket.
How did we #BreakTheBox?
To celebrate cricket’s universal appeal and position Oman as a key player in international cricket, Gozoop launched the #HayyaCricket campaign. At its core was a dynamic anthem, blending vibrant beats and inclusive lyrics to capture cricket’s unifying spirit. Compelling visuals showcased diverse fans cheering against Oman’s stunning landscapes, reflecting cultural pride and inclusivity. The #HayyaCricket hashtag drove global fan engagement across social media.
The campaign trended worldwide, uniting fans and building excitement for the ICC Men’s T20 World Cup. It enhanced Oman’s visibility as a passionate host nation, fostering cultural unity and elevating its status in the cricketing world.