Oman Cricket – #HayyaCricket Campaign
How did we #BreakTheBox?
The Oman Cricket Board sought to leverage its co-hosting of the ICC Men’s T20 World Cup 2021 to connect globally with cricket fans. To achieve this, Gozoop launched the #HayyaCricket campaign with a vibrant anthem celebrating cricket’s unifying spirit.
Blending energetic beats and inclusive lyrics, the anthem featured diverse fans cheering amidst Oman’s stunning landscapes, showcasing cultural pride and inclusivity. Amplified through the #HayyaCricket hashtag, the campaign sparked global fan engagement across social media.
The campaign trended worldwide, elevating Oman’s visibility as a passionate host nation and uniting fans while highlighting cricket’s universal appeal.