Tim Hortons – ‘BeYouAtTimHortons’ Campaign
How did we #BreakTheBox?
Entering India’s competitive premium coffee market, Tim Hortons needed to stand out and create an emotional connection with consumers. The ‘BeYouAtTimHortons’ campaign celebrated individuality and inclusivity, positioning the café as a welcoming "third place."
Relatable video content captured moments of connection, while the Mumbai-specific tagline “Pudhil Station Tim Hortons” resonated with the city’s vibrant train culture. The campaign, amplified through OOH, influencer events, print, and social media, achieved 5.1M reach and 135K+ engagements.
Tim Hortons’ successful launch saw long queues, significant foot traffic, and firmly positioned the brand as a premium café redefining India’s coffee culture.