Tim Hortons debuted in India in August 2022, introducing its iconic coffee and doughnuts to a growing community of coffee lovers. Beyond offering beverages, the brand sought to create spaces where people could feel truly at home.

The flagship campaign, ‘BeYouAtTimHortons’, captured this vision, celebrating individuality and fostering inclusivity. Designed as a "third place" in consumers’ lives, the campaign positioned Tim Hortons as a comforting pit stop for all, embracing diverse lifestyles. Relatable video content highlighted real-life moments of connection and reflection, resonating deeply with Indian audiences.

For the Mumbai launch, the brand tapped into the city’s fast pace with the tagline “Pudhil Station Tim Hortons” (Next Stop Tim Hortons), mirroring the rhythm of Mumbai’s local train culture. A multi-channel campaign spanned OOH, influencer events, print, and social media, achieving a reach of 5.1M and 135K+ engagements.

The result? Long queues, significant foot traffic, and a lasting impact on India’s premium coffee culture. Tim Hortons redefined café experiences, emphasizing connection and authenticity while fostering a vibrant community across India.